The Brand story – Antaratma™ | Conscious living

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WHY WHAT AND HOW OF ANTARATMA

The realisation that human race’s survival is a ‘despite’ (of all its horrendous acts) and not a ‘because of’ (any of the scientific or other advancements), and the realisation that no being alive would be able to take the wrath of Mother Nature, were the primary motivations behind envisioning ‘Antaratma’.

Antaratma is a sustainable clothing brand that offers timeless silhouettes in luxe, eco-friendly, and Ayurvedic fabrics. Each piece is meticulously, ethically handcrafted by genius talents in our small design studio in Kerala.

We put all our energy into ensuring we are as sustainable as possible - from sourcing to stitching, from purchasing to packaging, and design to delivery. Having said that, we are much more.

Read more about our vision here.

Antaratma uses sustainable trims wherever possible. Coconut shell buttons are one of them

At Antaratma, we worship the beauty of simplicity. Naturally, our design philosophy is minimal and functional.

We, however, do not restrict ourselves into being ‘just another’ Boho-inspired brand offering ill-fitting clothes. While airy, breezy designs are appreciated and realised, we envision, and hope to lead, the true merger of sustainability and fashion. From party wear to formal wear, we will have you covered.

Antaratma, with you by its side, hopes to take many steps towards making this planet more liveable for every being.

Welcome.

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